Video marketing on social media
Video Advertising is key to your marketing.
More than ever people are now spending time on their computers and mobile devices, because of stay at home orders we became boxed in in our houses. This opens a window to get more outreach and exposure for your business. Video advertising is on a rise especially on social media. Using Facebook, Instagram and other platforms you can reach a potential group of customers from your area or even the whole country. By creating engaging short form video campaigns you can show off your business, products and services.
Benefits of Video Advertising.
You can use video for your business in many ways. From creating an advert showcasing your place of business like a restaurant, beauty salon or bars. Show yourself and your employees providing exceptional services and customer experience. Promote products that you use in your place of business and say makes you stand out against the competition. Video campaigns let you be creative. You can create fun and engaging videos that will tell your story and agenda in an interesting way. Part of the reason that video production can be very effective for even small businesses is that it gives you the opportunity to explain the benefits of your product without commercial constraints. By posting videos to social media you don't have to spend money on expensive advertising blocks on Radio or TV. With well managed social media profiles you chose what day and time is your prime spot to advertise.
One Video, many social media platforms.
All of the main social media platforms accept videos, but they all have their own rules and restrictions about them. YouTube let’s you have no time limit on your videos. You can also upload content that is high quality like 4k or stream a live video. Thanks to YouTube and it’s connection to Google search engine it is more likely that your potential clients will find you if they type in a phrase close to your business or product. You can also use paid advertising via Google Ads. It is recommended to create adverts that are no longer than 5 seconds for that type of campaign.
Facebook has similar rules about the video formats and quality, although they recommend to post videos 3 to 5 minutes long. They also provide service of paid advertising that will help your business reach potential clients not just on Facebook but also on Instagram.
Instagram is where it can get a bit tricky. If you want to post a video on your profile it should be maximum 60 seconds. If you want to post longer content then Instagram adds your video to IGTV platform. If you are posting to IGTV you can only post a video that is 1 to 30 minutes long off your mobile device and 1 to 60 minutes long if you post your video of a desktop computer. Another form of video on Instagram are Stories. Single story can be 15 seconds long and it disappears 24 hours after posting it on your profile.
At W-Media we are here not only to create the best video for you to use for advertisement but we can also help you with utilizing your social media profiles to their full potential. If the video campaign is compelling enough, it can lead to comments and discussions from your followers about your business. When people share your videos through social media, it's free advertising–you’re getting your customers to do your marketing for you! Contact us for filming packages and pricing.
